We are being flooded with marketing messages from all angles and as entrepreneurs we can easily get into information overload and overwhelm when it comes to how to promote our business.  There are so many great tools and strategies out there, but just because others have had great results with that, how can we know that this approach will be a fit and work for us?

I recently found an approach that’s unique, powerful and a little strange

The truth will always make you feel lighter.

What does that have to do with business and choosing the right opportunity, product, marketing approach etc?

If you ask yourself a question and notice your body’s energetic response to that question it can help you more in making decisions than any other single tool or approach that I know of.

I know it can seem strange at first, but check out my video and keep reading.

[youtube]http://www.youtube.com/watch?v=XlnlrTRtAoo&feature=youtu.be[/youtube]

If this basic truth sounds either a little far fetched or even like total bullshit consider:

People have been using rods and forked branches to dowse for the best places to dig a well for a long time.  This approach has been successful for hundreds of years, even though most people don’t understand why it works.

Many holistic practitioners use muscle testing to test which foods and supplements are going to make a person’s body stronger (the difference in strength will actually make the patient’s outstretched arm easy or difficult to push down).

Probably even more strange than all of this is the work of David Hawkins.  In his research, he found that you can muscle test truth and falsehood as well as see the energy of a person or thing.  He found that if you take two photographs, one of Gandhi and one of Hitler and seal them in envelopes where it is impossible to see the difference between the two, the photo of Hitler will make someone go weak and the one of Gandhi will make them go strong.  I highly recommend checking out any of his books like Power vs Force: The Hidden Determinants of Human Behavior and Truth vs. Falsehood: How to Tell the Difference.

The reason for all of this is that the body can always sense truth and will respond with a feeling of stronger and lighter energy.  This is why a food that is right for someone and will in truth, make them feel lighter will make their arm more difficult to push down (in the case of a muscle test).

So, how valuable would it be to always know which way to go every time you have a decision to make?

I have had profound results with this approach and it’s very simple, just ask questions about both approaches and see which makes you feel lighter.

One thing to note is that in general, if it feels light it’s right and if it feels heavy it is a lie or there is some untruth involved.

An example would be if a friend told you about some book that changed their life and said that you absolutely have to read it and this statement makes you feel heavy it probably means that although this book was great for your friend, but it’s not true for you.

Also, it’s best to use this tool often to get a sense of the difference in feeling.  I tend to feel the lighter energy in my heart and upper body and heaviness in my legs and stomach.  If you use this tool often, you will find out exactly how it shows up for you.

To get the feel of it, ask yourself questions where you know if it’s true or not and feel your energetic response.  You can also say “yes, yes, yes, yes” and “no, no, no, no” and feel the response in your energy.

It’s better to start with smaller decisions, like what food will make you feel the best, vs. some major decision where you might have a point of view where “The answer better be a yes!” This can create a feeling of heaviness on it’s own.

Another cool application of this tool is to ask “What contribution will this (marketing approach, business decision, opportunity, tool, etc.) be to my life in the next 2 weeks? (then feel the energetic response with each question) In the next month?  In the next year?  In the next 2 years?

If the energy with each question gets lighter and stronger, then that is the energy that this decision will contribute to your life.  If it gets heavier over time, then start asking questions about another approach.

I would love to hear any comments or questions about this approach, especially if you try it first and let me know what your experience is.

P.S. If you got something out of this post, I would be grateful if you could share the love through social media!

To your infallible guidance,

Paul Reimers

P.S.S. Does This feel light to you?

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Filed under: Personal Development

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