Tuesday, November 8th, 2011 at
There are a lot of tools out there to help you build your business. The question is, how can we tell the ones which will make the most difference to you and your business?
Anytime I look at a new tool for promoting my business, I always weigh out how much it costs in terms of time, money and energy and what results can be produced by using it and how these results relate to my goal.
As marketers we can have “Shiny Object Syndrome” and jump for anything that promises any result. Read the rest of this entry
Tuesday, October 25th, 2011 at
Everyone has set goals.
Sometimes they are big, sometimes small and occasionally they are a hazy memory after watching the ball drop on New Years Eve! Whether Day Timer or Post-it, most of us are trying to navigate our way to one or a number of goals at any time.
One of the most powerful skills a person can develop personally and professionally, is the art of setting and achieving goals. A lot of people think that all goals are created equal, but there is so much more to the process than most people think.
I would like to share the most powerful process I have ever encountered in this area. Read the rest of this entry
Tuesday, September 27th, 2011 at
One of the most common questions when meeting someone new is “What do you do for work?”
This is just general chit-chat for most people but for anyone who is an entrepreneur, there is an added twist.
Depending on what we do, the answer to that question could mean a new customer or business partner or not.
We can’t be sure if what we offer is going to be of benefit to the other person, but if we can frame it in the right way, there is the greatest possibility of them really hearing us with an open mind.
What makes the difference between this scenario playing out beautifully vs. brutally? Read the rest of this entry